Discover AfriBix, Where Culture Meets Fashion, at John Lewis, White City

Discover AfriBix, Where Culture Meets Fashion, at John Lewis, White City


In the bustling heart of White City, something extraordinary is about to unfold. A convergence of culture and couture awaits as AfriBix, in partnership with The Great Brand Exchange, sets up a popup shop in none other than the iconic John Lewis & Partners, Westfield. From October 16 to 22, 2023, you are invited to embark on a stylish journey that celebrates heritage, fashion, and the extraordinary power of dreams.

AfriBix at John Lewis

Picture this: You step onto the 1st floor at John Lewis, right in the middle of womenswear, and there it stands—the AfriBix pop-up shop, a treasure trove of fashion that transcends borders. From Activewear that defines Self-expression, inclusivity and style, to accessories that are as versatile as they are exquisite, AfriBix's collection is a testament to craftsmanship and culture.

But it's not just about shopping; it's about the experience. Have you ever wondered about the stories behind those intricate patterns? AfriBix is here to tell you. From traditional African design elements to the latest fashion trends, they've got it all covered.

AfriBix, with its premium activewear and accessories, embodies heritage and couture. It seamlessly weaves the vibrant tapestry of culture into the very fabric of contemporary fashion, creating unique pieces that inspire and empower. This pop-up event is not just a shopping extravaganza; it's an invitation to explore the depths of heritage and modern style.

But this is not just about the brand; it is a celebration of Black History Month. AfriBix's presence at John Lewis, Westfield during this special month is a testament to their commitment to honouring black heritage and embracing diversity. It's a reminder that fashion is not just about what you wear; it's about the stories you tell through your style choices.

So, mark your calendars, fashion enthusiasts and culture aficionados from around the world. October 16-22, 2023, is your chance to immerse yourself in the exquisite world of AfriBix at John Lewis, Westfield. From the first step into the store to the final purchase, every moment will be a tribute to the union of culture and fashion.

In a world where fashion is fleeting, AfriBix stands as a beacon of timeless elegance and heritage. It's not just a brand; it's a movement, an exploration, and a celebration. Join us in commemorating Black History Month with style, substance, and a dash of international flair.

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